If you have a software startup, you need to know that you have the potential of making it big. This is because right now is the perfect time to be in this kind of business. However, many software startups fail; this is not because the ideas are bad, but because many people do not understand how competitive the SaaS marketplace is or how to sell their services. Below are five things you should know about selling SaaS.
Create an Effective Email Campaign
You need to know that for you to succeed in the competitive SaaS market, you will need to go the extra mile. Otherwise, you will find that your prospective clients forget about you fast, and they replace you with a brand that is more aggressive. With an effective email campaign, you can keep reminding them that you exist, offer them great deals and use the platform wisely; remember, too many emails may also seem like spam.
Your Demo Should Be Short and value Focused
Your users do not have a lot of time. If you create a product to make their lives easier and better, they want it to do just that. When your product takes too long to explain in a demo, they may get bored quickly. As such, you need to be concise when it comes to the demos of your software and how things work.
Another thing you need to do is have a short trial duration. When your trial period is more than 14 days, you will get many people hooked. However, they are less likely to take you seriously if you offer more than two weeks of trial.
Always Follow Up
Your clients need to know that you care about them. Remember, the competitiveness of this industry is cut-throat. You should be sure to keep following up on how your clients are doing with the service you sell them. Find out if they have any issue or if they need help with something. In addition to that, you should even follow up on those who took part in the trial and never bought the service. If you do not do this, someone else will swallow up your clients.
Set Your Prices High up
Lastly, you need to know that devaluing your product is not the best way of being noticed. Have confidence in what you have. People by the value; make them see it, and you will always have clients regardless of your pricing.